Heat pump and air con installers
For installation companies that want a full diary of surveys from homeowners and businesses who have already decided to switch.
£7,500
Boiler Upgrade Scheme grant for air source and ground source heat pumps
£2,500
grant now available for qualifying air-to-air heat pumps
20+
leads a day for an EV charger installer we support on Google Ads
17
years building and marketing websites
The problem
Homeowners want a heat pump. They don’t yet trust the people selling them.
Most people looking at a heat pump have heard the stories: cold radiators, bills that went up, an installer who disappeared after the grant was paid. They’ve also seen the energy giants advertising heat pumps at prices most homes will never get.
So they research hard. They want to see heat loss surveys done properly, systems running in homes like theirs, honest running costs and someone who’ll still answer the phone in winter. Your website is where they look for all of it.
What we fix
Three things most heating installer websites get wrong
We build and market sites that answer the homeowner’s doubts and turn interest into booked heat loss surveys.
Services
What we do for heating and cooling installers
The website comes first, because every other channel sends people to it. Then we bring in the traffic.
Who we help
Heating and cooling, home and business
Swapping a gas boiler in a semi, heating a farmhouse that runs on oil and cooling an office floor are three different sales. We build for each one differently.
Who we’re right for. Established installation companies with qualified engineers, a diary to fill and a plan to grow. If you’re a one-person business, we’re probably not the right fit just yet.
£546
The heat pump saving an energy giant advertised, which the ASA ruled misleading in 2026 because most customers couldn’t get it.
The rules
Grant prices and savings claims are under the spotlight
The ASA has ruled against heat pump ads from two of the biggest names in energy, one over a “from £500” price and one over an “up to” saving. The CMA has published guidance on marketing green heating, and since April 2025 it can fine businesses directly for misleading consumers.
Smaller installers copy the same claims all the time. We write them so they still sell, and still stand up.
Questions
Questions installers ask us
Something else on your mind? A free review call is the quickest way to get a straight answer.
Yes, and most of them do. We keep the two separate on the site, because a homeowner replacing a boiler and a business cooling an office want very different things.
Our strongest case study is an EV charger installer taking more than 20 leads a day from Google Ads. The buyers, the trade and the way they research are close enough that the same approach carries across, and we’ll tell you plainly where it doesn’t.
It’s a strong hook, but only if you’re clear about eligibility and what the customer actually pays. That’s exactly where the big energy firms went wrong with the ASA.
Yes. Most of our installer work is national. Discovery calls, design reviews and reporting all happen over Zoom, and you deal with the same people from start to finish.
Most installer websites come in between £3,000 and £4,000, depending on your requirements. Larger builds, running cost calculators or integrations cost more. You’ll have a fixed quote before anything starts.
Written by Scott Woodfield, founder of The Web Alchemist. Seventeen years building and marketing websites, nine of them agency-side.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
End-to-End Service Offering
From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
No pitch. No pressure.
We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
