Google Ads for installers
Paid search measured on booked surveys, with unsuitable homes and grant-only browsers filtered out.
Wasted spend
Where heating installer ad budgets leak
Most heat pump and air con campaigns we look at pay for a good share of clicks that were never going to book. The same leaks come up again and again.
How we run it
Campaigns built around surveys, not clicks
Reporting
What you’ll see each month
One page, in plain English. What you spent, how many enquiries came in, how many became surveys and sales, what each one cost, and what we changed and why.
If a campaign isn’t paying its way, we’ll say so. Run properly, paid search scales: an EV charger installer we support takes in more than 20 leads a day from it.
Questions
Installer Google Ads questions
If yours isn’t here, book a call and ask us directly.
It depends on your area and how competitive it is. We look at search volumes and likely costs for your postcodes before you spend anything, and give you a realistic range.
Usually within the first week or two. The first month is about learning which searches and areas turn into surveys, so cost per lead tends to improve over the first three months.
Yes, if it’s clear the grant depends on eligibility and what the customer will actually pay. A bare “from £500” price is exactly what the ASA ruled against.
Often, yes. Sending paid traffic to a homepage wastes money. We build focused pages that match the ad and qualify the enquiry.
Yes. We start with an audit of the account and your tracking, fix the leaks, then build from there. You keep ownership of the account.
Written by Scott Woodfield, founder of The Web Alchemist. Seventeen years building and marketing websites, nine of them agency-side.
Next step
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We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
