Landing pages
Stop sending paid clicks to your home page
Every click on a Google ad costs money. Sending it to a home page that talks about everything you do is a quick way to waste it. A landing page has one job. It picks up exactly where the ad left off and makes the next step obvious.
We design and build them as part of our website design work, often alongside the ads themselves.
What goes into ours
A matching headline
The page says what the ad said, in the words the searcher used.
The offer up top
Price, offer or next step near the top, where people see it on a phone.
Proof you’re real
Reviews, accreditations and examples of work.
One call to action
Repeated down the page, with nothing pulling people off elsewhere.
A short form
It asks only for what you need to call them back.
Tracking that works
Enquiries counted in Google Ads and Analytics, so you can see what each campaign brings in.
Why it matters for your ads
1
Quality Score
Google Ads rates each keyword with a Quality Score, worked out from expected click-through rate, ad relevance and landing page experience. Google describes landing page experience as how relevant and useful your page is to people who click your ad.
2
Built alongside your campaigns
We build on your existing WordPress site, using shared templates, so pages are quick to copy for new campaigns. If we run your Google Ads, ads and pages are planned together. The Google Ads guide explains how campaigns fit together.
3
Tested, then improved
One landing page is a guess. Two is a test. Once a page gets enough traffic we try a different headline or form and keep the winner. Our conversion rate optimisation work goes deeper.
Our approach
Where most ad budgets leak
Ads get most of the attention. The keywords, the bids, the ad copy. The page people land on often gets five minutes at the end, and it shows. A great ad pointing at a weak page is money going straight out the window.
A good landing page keeps the promise the ad made. Someone searching for an emergency boiler repair wants a phone number and a sign you can come today. Someone comparing accountants wants to know what’s included and roughly what it costs. Both deserve a page built for that moment.
And because ad traffic can be turned up and down, landing pages are one of the quickest places to test what works. Change a headline on Monday and you’ll have an idea by the end of the month.
We also look at what happens after the form is sent. A slow reply wastes a good lead. Sometimes the best fix isn’t on the page at all, it’s an instant confirmation email or a call-back promise the business can actually keep.
At a glance
What you get
- ✓A landing page designed around one campaign or offer
- ✓A reusable template for future campaigns
- ✓Form and call tracking set up
- ✓Advice on indexing, so pages don’t compete with your service pages
Good to know
Cost
A landing page on an existing template is a few hours’ work. A new design from scratch takes longer. Either way it’s quoted from an estimate of the hours at £75 an hour plus VAT. Our website pricing page covers bigger projects.
If your campaigns need several pages, a shared template keeps the cost of each extra page down.
It depends. Pages built purely for ads are often set to noindex, so they don’t compete with your main service pages in search. Pages that also make good organic pages can stay indexed. We decide page by page.
Not always. One page per service or offer is a sensible place to start, and you can split it later if the data says so.
Through match types. Google Ads match types explained covers how broad, phrase and exact match work.
Yes, as long as we can get access to add pages. If the site can’t easily take new templates, we can suggest alternatives.
That depends on how much traffic the ads send. A page needs enough visits to give a fair picture, so busy campaigns tell you more, sooner.
Some can. A page built around a specific service or area can rank as well as convert ad traffic. We’ll tell you which ones are worth indexing.
Yes. Landing page copy is short, so it’s usually quicker for us to draft it and for you to correct the details.
Related services and guides
Google Ads
Campaigns built to bring in enquiries.
Website CRO
Testing pages to get more from your traffic.
Getting more enquiries
Our guide to turning visits into leads.
Website pricing
What a build costs.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
End-to-End Service Offering
From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
No pitch. No pressure.
We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
