Solar and battery installers
For installation companies that want a full survey diary without leaning on bought leads.
0%
VAT on home solar and batteries, due to end 31 March 2027
6 to 8
weeks from sign-off to launch for most installer sites
17
years building and marketing websites
The problem
Homeowners don’t trust solar companies. Your website has to change that.
Most people looking at solar have already had the phone call. The one that promised their bills would vanish, or the doorstep visit where the price halved the moment they hesitated. By the time they find you, they’re sceptical, and they’re comparing three or four installers side by side.
That comparison happens on your website. They look for proof you’re certified, that you’ve fitted systems on homes like theirs and that your numbers are honest. If they can’t find it in a minute or two, they click on the next installer.
What we fix
Three things most installer websites get wrong
We build and market sites that answer the homeowner’s questions quickly and turn the interest into booked surveys.
Services
What we do for installers
Most installers start with the website, because every other channel sends people to it. Then we add the traffic.
Who we help
Every part of the solar and battery market
The buyer, the questions and the numbers change a lot between a semi in Gloucester and a dairy farm in Herefordshire. We build for each of them differently.
Who we’re right for. Established installation companies with a team on the tools, a survey diary to fill and a plan to grow. If you’re a one-person business, we’re probably not the right fit just yet.
£5,995
The “fully installed” solar price the ASA ruled misleading in 2025, because most homes couldn’t get it.
The rules
Savings claims can put you in front of the ASA
Solar advertising draws more complaints than most. A headline price that doesn’t apply to most homes, a payback period with no assumptions behind it or a green claim you can’t support can all end in a ruling. Since April 2025 the Competition and Markets Authority can also fine businesses directly for misleading consumers.
Questions
Questions installers ask us
Something else on your mind? A free review call is the quickest way to get a straight answer.
No. We work across several sectors, but solar and battery storage is one we know well and it’s where we built our audit process. You won’t be paying us to learn how the industry works.
Yes. Most of our installer work is national. Discovery calls, design reviews and reporting all happen over Zoom, and you deal with the same people from start to finish.
Usually the website comes first, because both channels send people to it and neither works well if it leaks enquiries. After that, Google Ads brings leads in quickly while SEO builds over six to twelve months. Most installers end up running both.
Access to your current site and analytics, a list of the areas you cover, and photos and figures from installs you’re proud of. If none of that is organised yet, we’ll help you pull it together.
Most installer websites come in between £3,000 and £4,000, depending on your requirements. Larger builds, calculators or integrations cost more. You’ll have a fixed quote before anything starts.
Written by Scott Woodfield, founder of The Web Alchemist. Seventeen years building and marketing websites, nine of them agency-side.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
End-to-End Service Offering
From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
No pitch. No pressure.
We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
