Website redesign
A new website without losing what the old one earned
Most of the sites we rebuild aren’t broken. They’re tired. The copy describes the business as it was five years ago, the phone number’s buried, and changing one word means emailing someone and waiting.
But the old site often still ranks for a few searches that matter. A redesign with us keeps what works, fixes what doesn’t and moves everything across without throwing that away. It’s one of the most common jobs in our web design work.
Signs it’s time
Every change needs a developer
You can’t update a price or a phone number without emailing someone.
It falls apart on a phone
Text you have to pinch, buttons you can’t hit, menus that don’t open.
Enquiries have tailed off
Traffic or leads have dropped and nobody’s quite sure why.
The business has moved on
New services, new areas, new team. The website still says the old thing.
More in our list of warning signs that a website needs a redesign. Sometimes a few fixes will do, and if that’s the case we’ll say so.
How we run a redesign
1
Look at what you’ve got
We pull the current pages, rankings and traffic. Search Console shows which pages bring in visits. Analytics shows which bring in enquiries. Those pages get extra care all the way through.
2
Plan the structure
A new sitemap, decisions on which pages stay, merge or go, and every old address matched to its new home. Our guide to planning a business website explains why structure comes first.
3
Design the templates
Home, a service page, contact. You review each one before we move on, and nothing gets built until you’ve signed it off.
4
Build and test
On a staging site, tested on real phones and browsers, with every form checked and speed tests run before launch.
5
Launch and keep watching
Redirects go live with the new site. Google’s site move guidance is to use permanent redirects and keep them for as long as possible, generally at least a year. We watch Search Console for errors in the weeks after.
Our approach
What we keep, and what we bin
Not everything on an old site deserves to go. Pages that rank, pages that bring in enquiries, reviews, case studies and any copy that still describes what you do well all come across. Often the words are fine and the layout is the problem.
What usually goes is the clutter. Pages nobody visits, plugins installed for one job three years ago, sliders, and the five different contact forms that send email to five different inboxes. Thinning that out makes the new site quicker, easier to run and easier for Google to understand.
The decision on each page comes from the numbers, not from what looks tired. A dull-looking page that brings in a third of your enquiries gets treated with a lot more care than a pretty one nobody reads.
Once the new site’s live, the job isn’t quite done. We look at what visitors actually do in the first few weeks and tidy up anything that trips them up.
At a glance
What you get
- ✓A redirect map covering every page that matters
- ✓New templates designed around your services and customers
- ✓A WordPress website you can edit yourself, with training
- ✓Titles, descriptions and headings set up on every page
- ✓Launch checks and monitoring in the weeks after
Good to know
Timescales and cost
Under 30 pages, a redesign usually takes six to eight weeks. Bigger sites run to nine to twelve.
Most redesigns sit in the same £2,000 to £3,000 range as a new build, with larger or more complicated sites costing more. Our website pricing page breaks down what moves the figure.
If you’d like a figure before talking to anyone, the estimator on our pricing page will give you a rough idea in a couple of minutes.
Some movement after a big change is normal for a few weeks, longer on big sites, and Google says as much in its site move documentation. Skipping the redirects is the quickest way to lose traffic for good. Our website migration service covers that side in depth.
Yes, where it’s still accurate. We’ll usually suggest tightening it up, and we can rewrite it if you’d rather not.
Often, but not always. The trade-offs are in WordPress or a website builder. If you do move, the redirects matter even more, because the page addresses almost always change.
A discovery session at the start, then review rounds at each design stage. Most clients spend a few hours across the project, plus whatever time the copy takes if you’re writing it.
Yes. The new site is built on a staging copy, and the old one keeps running until launch day.
Not always. Good existing photos can be reused. If the current ones are dated or low quality, we can arrange a shoot or suggest how to get better ones yourselves.
Related services and guides
Website migrations
Protecting your rankings through the move.
Website pricing
What a redesign costs and why.
SEO audit
Find out which pages are worth protecting.
Planning a business website
Our guide from first idea to launch.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
End-to-End Service Offering
From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
No pitch. No pressure.
We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
