Website design
Sites that win the homeowner’s trust, explain the grant honestly and keep your surveyors busy.
20+
leads a day for an EV charger installer we support on Google Ads
6 to 8
weeks from sign-off to launch for most installer sites
17
years building and marketing websites
The job
Your website has to undo a lot of bad press
Before booking a survey, a homeowner will usually compare three installers and read every horror story about heat pumps they can find. A business looking at air conditioning wants to know you’ll still be there for the service visit next summer.
So the site has three jobs, and every page we design is judged against them.
What goes in
What we build into a heating and cooling installer website
How it runs
From first call to launch
Most installer sites come in under 30 pages and take six to eight weeks from sign-off to launch.
01
Discovery
Your site, your search visibility, your competitors and where your best jobs come from.
02
Structure and copy
Sitemap and copy built around buyers’ questions, with every grant and cost claim checked.
03
Design
Your brand and real photography, with review stages so nothing moves on without sign-off.
04
Build and launch
Built in WordPress, tested across devices, with old URLs redirected to keep rankings.
05
Afterwards
A care plan keeps it updated, backed up and secure.
Proof
Built to handle real lead volume
An EV charger installer we support takes in more than 20 leads a day from Google Ads. Heat pump buyers research in much the same way, and the same things make it work: a site that answers the doubts and forms that sort serious enquiries from the curious.
Prefer to start with traffic? Look at our SEO and Google Ads for heating installers, or read the advertising rules.
Questions
Installer website questions
If yours isn’t here, book a call and ask us directly.
Yes. We map every old URL to its new home, carry over the content that ranks and watch Search Console after launch. Rankings can wobble for a few weeks after any rebuild, but a properly redirected site recovers and usually improves.
Usually, yes. We’ve connected enquiry forms to CRMs and job management systems including BigChange, and we’ll check yours during discovery.
Yes, and we’d recommend it. We talk to you and your engineers, then write copy that sounds like your business and keeps every claim within the rules. You approve every page.
You do. The site, the domain and the content are yours, whether or not you stay on a care plan with us.
Most installer websites come in between £3,000 and £4,000, depending on your requirements. Larger builds, running cost calculators or integrations cost more. You’ll have a fixed quote before anything starts.
Written by Scott Woodfield, founder of The Web Alchemist. Seventeen years building and marketing websites, nine of them agency-side.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
End-to-End Service Offering
From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
No pitch. No pressure.
We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
