AI search
Being found when the answer is written by AI
Search results now often open with an AI Overview, Google’s AI Mode answers questions in a chat format, and some people skip search altogether and ask an assistant like ChatGPT. That changes what being visible means.
It’s also attracted a lot of nonsense, so we’ll be clear about what’s known and what isn’t. The work sits inside our SEO services.
What Google actually says
No special optimisation
Google’s guidance is that there are no additional requirements to appear in AI Overviews or AI Mode, and no special optimisations needed.
Indexed and eligible
To show as a supporting link, a page has to be indexed and eligible to appear in Google Search with a snippet.
So anyone selling a secret AI ranking trick deserves a hard look.
What we work on
1
Being eligible in the first place
Pages that are indexed, crawlable and allowed to show a snippet. Plenty of sites block content by accident. Our technical SEO work covers this, along with structured data, which helps search in general.
2
Content that answers the question
Service pages and guides that answer the questions customers actually ask, with the specifics a generic page leaves out. Prices, timescales, processes, who it suits. That’s where content strategy comes in.
3
Making it clear who you are
Consistent business details across your site, Google Business Profile and directories, and about and team pages that show real people with real experience.
4
Being talked about elsewhere
Assistants appear to draw on what’s published about you across the web. Reviews, press coverage, trade directories and links from trusted sites all add to the picture. Our link building work helps here.
Our approach
Why clarity matters more now
A traditional search result gives someone ten links and lets them choose. An AI answer does some of the choosing for them. It pulls together what it can find and presents a summary, sometimes with a handful of sources underneath.
Pages that state things plainly are easier to use in that kind of answer. Vague service pages that say you offer “bespoke solutions” give an AI system, and a human reader, nothing to work with. Pages that say what you do, who for, how long it takes and roughly what it costs give them plenty.
That’s good practice for people anyway. Most of the work that helps with AI search makes a site better for the customers reading it.
We’ll keep an eye on how these features change, too. Google updates its guidance, and the assistants change how they work. When something material shifts, we’ll tell you what it means for your site.
At a glance
How we measure it
- ✓Clicks from AI features in Google are counted in Search Console’s Performance report, under the Web search type
- ✓They aren’t broken out on their own, so we track the queries and pages that matter most
- ✓For assistants outside Google, we check by hand how your business comes up for your customers’ questions
Good to know
What we won’t promise
Nobody can guarantee a mention in an AI answer. These systems change often and don’t publish how they pick sources.
What we can do is make your site the clearest, most trustworthy answer to the questions your customers ask, which is the best bet with any of them.
Because it overlaps so much with normal SEO, it’s usually part of an ongoing campaign rather than a separate charge.
Mostly it’s the same work, with more weight on clear answers and on how your business is described around the web. Our guide to SEO for business websites covers the foundations.
Google says that when people click from results pages with AI Overviews, those clicks are higher quality, with visitors spending more time on the site. Either way, the pages that do get clicked matter more than ever.
Usually not new pages so much as better ones. Clear, specific answers on the pages you already have go a long way.
Google says no special structured data is needed for AI features. It still helps search in general, so we use it where it’s relevant.
It’s tied to normal SEO, so it builds over months. We’d judge it by the queries that matter to your business, not by one appearance in an answer.
It’s a business decision. Blocking some crawlers may keep your content out of certain AI tools, which could also mean you’re not mentioned in them. We’ll talk through the trade-off.
We can check how it answers the questions your customers are likely to ask, and look for gaps or mistakes in what it says.
Related services and guides
Content strategy
Pages built around real questions.
Technical SEO
Making sure pages are eligible.
Link building
Being mentioned in the right places.
SEO for business websites
Our full guide to SEO.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
End-to-End Service Offering
From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
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We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
