Website pricing
Straight answers on price
Most people want a number before they want a meeting. Fair enough. Here are the ranges our projects actually fall into, and what pushes a job from one end to the other.
We work at £75 an hour plus VAT, and every quote is built up from an estimate of the hours. It’s how all our website design work is priced.
Typical project costs
One-page websites
From around £800. A single, well-built page for a new business, a campaign or a simple service.
Business websites
Most land between £2,000 and £3,000. Several service pages, contact forms, and a site your team can edit.
Online shops
Usually from £6,000 to £8,000 upwards, depending on the catalogue and what the shop has to connect to.
What moves the price
1
Shared templates or one-off layouts
Our builds use the Impreza theme and its page builder, so service pages can share a layout. Twenty pages on four templates costs far less than twenty pages that all look different.
2
Bespoke features
Booking systems, members’ areas, calculators and interactive maps all add development time. As a guide, a one-page rebuild from a supplied design with one bespoke component comes in at around 20 hours. More on our bespoke development page.
3
Words and pictures
Supply the copy and photos yourself and that’s time we don’t charge for. If we write it or shoot it, it goes in the quote. A full day of photography or video on site, with editing, is priced at 15 hours.
4
Connections to other systems
CRMs, booking tools, stock feeds and accounts packages all need setting up and testing. They’re where surprise costs hide on other people’s quotes, so we price them as their own line.
5
Moving from an old site
If the current site ranks for anything, every old address needs pointing at its new home. It protects traffic you’ve spent years building. See our website migration service.
Our approach
Why we price by the hour
Fixed packages look tidy on a pricing page. Then you find out the package covers five pages and you need nine, or the contact form costs extra, or the copy you assumed was included isn’t. We’d rather show our working.
So every quote starts with the job broken into pieces. Discovery, design, each template, each feature, content, testing, launch. Each piece gets an estimate in hours, and the hours add up to the figure. If something changes along the way, you can see exactly what it changes and why.
It also means you can trim. Write the copy yourselves, drop a feature until phase two, reuse a template instead of designing a new one, and the price comes down by a number you can see. Plenty of clients start smaller and add to the site once it’s paying its way.
One more thing on cost. The cheapest website is rarely the one with the lowest quote. It’s the one that keeps bringing in work without needing rebuilding every two years. That’s what the hours are spent on.
At a glance
What’s in the price
- ✓A discovery session and a sitemap
- ✓Design of the key page templates, with review stages
- ✓The build, tested on phones and browsers
- ✓Page titles, descriptions and headings set up for search
- ✓Redirects from your old site where needed
- ✓Training so you can edit the site yourself
Good to know
How long it takes
Under 30 pages, plan for six to eight weeks. Bigger sites take nine to twelve. Late content is the usual reason a project drags, so the sooner the words are written, the sooner you’re live.
Hosting and maintenance sit outside the build price. They’re monthly, through our WordPress care plans and managed hosting.
Need it spread out? Larger projects are usually split into stages, so the cost lands as the work does.
Get your free website estimate
Answer a few questions for an indicative price. It won’t replace a proper quote, but it’ll show whether we’re in the right ballpark.
Usually because something’s been left out. Copy, redirects, testing and training are the common ones. Our guide to reading a web design quote goes through the lines worth a second look.
Yes. The site’s set up so you can add pages yourself using the existing templates. New layouts or new features are quoted separately.
Sometimes, at the start. For a sole trader who needs five pages and a contact form, a hosted builder can be fine. We’ve set out the trade-offs in WordPress or a website builder.
A rough brief is plenty. Our guide on writing a website brief shows what to include.
Yes. Our £75 hourly rate is plus VAT, and quotes show the VAT separately.
Hosting, ongoing maintenance and anything we agree to leave for later. Monthly costs are covered by our care plans and hosting, priced separately so you can see them clearly.
Yes. A smaller first phase that gets you live, followed by extra pages or features once the site is earning, is a common way to do it.
Related services and guides
Website redesign
Replacing an existing site without losing what it’s earned.
WordPress websites
Why we build on WordPress, and how.
Bespoke development
Custom features, portals and integrations.
Planning a business website
Our guide from first idea to launch.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
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From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
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We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
