Local SEO
Show up when people nearby search for what you do
Search for a service near you and Google usually shows a map with a few businesses on it, then the normal results underneath. Being in that map is worth a lot of phone calls.
Local SEO is the work that gets you there, and keeps you there. It’s part of our wider SEO services.
How Google ranks local results
Relevance
How well your Business Profile matches the search. Complete, accurate details help here.
Distance
How far you are from the person searching. You can’t change this one.
Prominence
How well known your business is, including how many websites link to you and the reviews you’ve collected.
That’s Google’s own breakdown. Distance is fixed, so the work goes into the other two.
What we do
1
Google Business Profile
The right primary category, accurate services, opening hours, photos and regular updates. If you go to customers rather than them coming to you, Google’s guidance is to hide your address and set a service area.
2
Reviews
A steady stream of real reviews helps, and so do replies. Google says responding shows customers you value their feedback. We’ll help you ask happy customers, without fake reviews or hidden incentives, which UK consumer law now bans.
3
Location pages that earn their place
A page for each town you cover can help, but only if each one says something useful. Google’s spam policies call pages aimed at specific towns that funnel visitors to one page doorway abuse. Five good area pages beat fifty thin ones.
4
Citations and links
Your name, address and phone number should match everywhere. Links from local organisations, suppliers and trade bodies help with prominence. See our link building page.
5
The website itself
Clear service pages, easy-to-find contact details and pages that load quickly on a phone.
Our approach
Why local search is worth the effort
Someone searching for a service near them is usually ready to act. They’re not researching a topic. They need a plumber, an accountant or a dentist, and they’ll often ring one of the first few businesses they see.
The map results give smaller businesses a real chance. You don’t need a huge website or a national brand to appear there. You need an accurate profile, good reviews, a website that backs it up and a name people recognise locally.
That said, it takes steady work. Profiles drift out of date, reviews dry up and competitors catch on. The businesses that stay visible tend to be the ones that treat it as an ongoing habit.
Local SEO also overlaps with the rest of your marketing. Signage, van livery, local press, community sponsorships and word of mouth all make your name more familiar, and a familiar name gets clicked more often in the map. We look for ways to connect the online and offline sides rather than treating them separately.
At a glance
Sector-specific local SEO
Good to know
Where to start
An SEO audit shows how your profile and site compare with the businesses already in the map. Profile fixes can make a difference fairly quickly. Reviews and links build up over months.
Local SEO can run on its own or as part of a wider SEO campaign, and we’ll suggest whichever fits the size of the business.
Give it six months before you judge it. Some fixes show sooner, but reviews and links take time to build.
No. Plenty of local businesses work from home or on the road. Google’s guidance for service-area businesses is to hide the address and show the areas you cover.
As many as you can make useful, and no more. Start with the areas where you do the most work.
Yes. We can keep it up to date, add posts and photos and help you reply to reviews, or show your team how to do it.
If each branch has its own staffed premises that customers can visit, yes. Each profile needs its own real address and contact details.
Reply calmly and publicly, deal with the issue if it’s fair, and keep collecting reviews from happy customers. One poor review among many good ones rarely does lasting harm.
Accurate listings on the main directories and trade bodies help keep your details consistent. Paying for hundreds of low-quality listings doesn’t.
Related services and guides
SEO audit
See where your local visibility stands.
Link building
Local links that help prominence.
Content strategy
Pages worth ranking for each area.
SEO for business websites
Our full guide to SEO.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
End-to-End Service Offering
From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
No pitch. No pressure.
We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
