Local SEO for Businesses Serving More Than One Town
How a business that works across several towns can show up in local search without falling foul of Google. Covers Business Profiles, service areas and location pages worth having.
Scott Woodfield
SSL Certificates and HTTPS Explained
What HTTPS and an SSL certificate actually protect, what the padlock doesn’t prove, and how to stay clear of browser warnings, expired certificates and messy HTTP to HTTPS moves.
Scott Woodfield
Does Your Business Need a Headless CMS?
What headless actually means, what it costs a smaller business to run, how it affects speed and SEO, and when it’s worth considering.
Scott Woodfield
Choosing Images for Your Business Website
Stock photos or your own? How to choose pictures for a business website, who owns them, what a stock licence really lets you do and how to write alt text that helps.
Scott Woodfield
Performance Max or Search Campaigns
How Google Ads Performance Max and Search campaigns differ, what happens when you run both, and a sensible way to decide which one suits your business.
Scott Woodfield
What Google Means by Helpful, People-First Content
What Google actually means by helpful, people-first content, and how to use its own self-assessment questions on your service pages and blog posts.
Scott Woodfield
Trust Signals That Help Visitors Choose You
How to show website visitors that your business is real and reliable. Covers company details, reviews, badges, case studies and guarantees, and the UK rules that apply to each.
Scott Woodfield
What Developers Mean by Technical Debt on a Website
Technical debt is the pile of old shortcuts that makes every website change slower and riskier. How to spot it, check your own site and decide between a tidy-up and a rebuild.
Scott Woodfield
A Beginner’s Guide to Google Search Console
How to set up Google Search Console properly and make sense of what it tells you. Covers properties, the Performance report, page indexing, sitemaps, security warnings and who has access.
Scott Woodfield
Typography and Readability on Business Websites
How font size, line length, spacing, contrast and headings decide whether visitors actually read your website. Includes a quick readability check any business owner can run.
Scott Woodfield
Google Ads Conversion Tracking and Consent Mode in the UK
How to set up Google Ads conversion tracking so your bids chase real enquiries and sales. Covers primary actions, counting, calls, offline leads and how UK cookie consent and consent mode affect your data.
Scott Woodfield
Cheap Hosting or Managed Hosting for a Business Website
Cheap shared hosting can be fine for a small, simple site. What the extra money for managed hosting actually buys a business website, and the questions to ask any host before you sign.
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