SEO for heating installers
Rank in the towns you cover for the searches that end in a booked heat loss survey.
The problem
Why installer sites struggle to rank
Search for a heat pump in most towns and the top results go to energy suppliers, national installers and lead sellers. The local firm with the best reviews often sits on page two.
The causes are usually the same: one services page trying to rank everywhere, no write-ups of real installs, a Google Business Profile left half finished, and nothing that answers the questions homeowners ask before they’re ready to call.
Search intent
What people search before they buy
We build pages for each stage, so you’re there while they’re researching and when they’re ready to book.
What we do
How we get heating and cooling installers found
Timescales
What to expect, honestly
SEO compounds. Campaigns usually start at around ten hours a month, and we report on enquiries, not just rankings.
01
Months one and two
Technical fixes, page structure, Google Business Profile and tracking set up properly.
02
Months three to six
Location pages and install write-ups go live. Local rankings start to move.
03
Months six to twelve
Answer pages and reviews build authority, and enquiries from search become steady.
Questions
Installer SEO questions
Anything else, ask us on a free review call.
Technical fixes and Google Business Profile work can help within weeks. Ranking for competitive town searches usually takes six to twelve months, depending on your site and your competitors.
No. Nobody can, and anyone who does is guessing. We agree targets based on enquiries and report against them every month.
Yes. The pages are built year round, and we plan new content ahead of each season so it has time to rank before demand peaks.
Yes. We talk to your engineers and use your real installs, so the content sounds like you and every claim can be backed up.
Clear answer pages, structured data and consistent business details help you appear in AI summaries as well as normal results. It’s built into the same work.
Written by Scott Woodfield, founder of The Web Alchemist. Seventeen years building and marketing websites, nine of them agency-side.
Next step
Find out what your site is missing
Our free review covers structure, search visibility, trust signals and the claims in your copy, and tells you plainly what is costing you work.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
End-to-End Service Offering
From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
No pitch. No pressure.
We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
