Google Ads for installers
Paid search measured on surveys booked, with renters and unsuitable roofs filtered out before you pay for them.
Wasted spend
Where installer ad budgets leak
Most solar campaigns we audit waste a good share of their budget on clicks that were never going to buy. The same leaks come up again and again.
How we run it
Campaigns built around surveys, not clicks
Reporting
What you’ll see each month
One page, in plain English. What you spent, how many enquiries came in, how many became surveys and sales, what each one cost, and what we changed and why.
If a campaign isn’t paying its way, we’ll say so and tell you what we’d do about it. Run properly, paid search scales: an EV charger installer we support takes in more than 20 leads a day from it.
Questions
Installer Google Ads questions
If yours isn’t here, book a call and ask us directly.
It depends on your area and how competitive it is. We look at search volumes and likely costs for your postcodes before you spend anything, and give you a realistic range.
Usually within the first week or two. The first month is about learning which searches and areas produce surveys, so cost per lead tends to improve over the first three months.
Often, yes. Sending paid traffic to a homepage wastes money. We build focused pages that match the ad and qualify the enquiry.
They can work well for battery retrofits aimed at homes that already have panels. Search usually comes first, because it catches people who are already looking.
Yes. We start with an audit of the account and your tracking, fix the leaks, then build from there. You keep ownership of the account.
Written by Scott Woodfield, founder of The Web Alchemist. Seventeen years building and marketing websites, nine of them agency-side.
Next step
Find out what your site is missing
Our free review covers structure, search visibility, trust signals and the claims in your copy, and tells you plainly what is costing you work.
We’re not like other agencies
No B.S. Just brains, beauty, and battle-tested results.
Results-Driven Approach
Every decision is commercial. Every click, campaign and line of code is engineered to drive pipeline, revenue and growth, not vanity metrics.
End-to-End Service Offering
From initial strategy through to execution and ongoing optimisation, we own the whole process. One point of contact, full accountability, no finger pointing.
Transparent Communication
You’ll always know what we’re doing, why we’re doing it and what it’s delivering. No smoke and mirrors, no monthly reports full of meaningless numbers.
Scalable Solutions For Growth
Whether you’re an established business looking to dominate your market or a growth stage company building for scale, we build digital infrastructure that moves with your ambitions.
Book A Call
No pitch. No pressure.
We don’t do discovery calls designed to wear you down until you sign something. This is a straightforward conversation between two businesses. We ask the right questions, listen properly and tell you honestly whether we’re the right fit.
If we are, you’ll go away knowing exactly what a partnership with TWA looks like and, more importantly, how it can benefit your business. If we’re not, we’ll tell you that too.
We’d rather turn down the wrong work than take on a client we can’t genuinely help scale.
