Google Ads for installers
Paid search measured on booked installs. The same approach brings one of our installer clients more than 20 leads a day.
Wasted spend
Where charger installer ad budgets leak
Most charger campaigns we look at pay for a good share of clicks that were never going to book an install. The same leaks come up again and again.
How we run it
Campaigns built around installs, not clicks
Reporting
What you’ll see each month
One page, in plain English. What you spent, how many enquiries came in, how many became installs, what each one cost, and what we changed and why.
If a campaign isn’t paying its way, we’ll say so and tell you what we’d do about it. Volume is only useful if your team can handle it, so we scale spend in step with your diary.
Questions
Installer Google Ads questions
If yours isn’t here, book a call and ask us directly.
It depends on your area and how competitive it is. We look at search volumes and likely costs for your postcodes before you spend anything, and give you a realistic range.
Usually within the first week or two. The first month is about learning which searches and areas turn into installs, so cost per lead tends to improve over the first three months.
Most installers can’t straight away, and that’s fine. We set the budget to match how many jobs you can quote and fit, and raise it as your team grows.
Often, yes. Sending paid traffic to a homepage wastes money. We build focused pages that match the ad and qualify the enquiry.
Yes. We start with an audit of the account and your tracking, fix the leaks, then build from there. You keep ownership of the account.
Written by Scott Woodfield, founder of The Web Alchemist. Seventeen years building and marketing websites, nine of them agency-side.
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