Guide for installers
What you can and can’t say on your website, in your ads and on social media, in plain English. Last checked October 2026.
Why it matters
Grants, running costs and green claims all need care
EV charger installers sell on three things: the grant, the cheap running costs and the environmental benefit. All three are claims regulators watch, and the grant one comes with an end date.
This guide covers the rules we check when we audit an installer’s website. It isn’t legal advice, and the rules do change, so check the sources at the bottom before you rewrite anything important.
Grants
OZEV grant claims
The government’s chargepoint grants are in their final year. From 1 April 2026 most schemes pay up to £500 per socket, or up to £2,000 per socket for state-funded education, and all of them close on 31 March 2027. The schemes still open are for renters and flat owners, on-street parking with a cross-pavement solution, landlords, workplaces and education. Several others, including the staff and fleet grant, closed on 31 March 2026.
Only OZEV-authorised installers can claim the grants. Homeowners living in a house they own haven’t been eligible since 2022, which still catches out a lot of installer websites.
Do
Say “up to”, name the scheme, say who qualifies and date the page. Plan now for taking it down in April 2027.
Avoid
“Get £500 off your home charger” aimed at homeowners in houses, or grants that have already closed still on the site.
Smart charging
Smart charging rules
Under the Electric Vehicles (Smart Charge Points) Regulations 2021, chargers sold in Great Britain for homes and workplaces have to be smart. They must be able to send and receive information, respond to signals that shift charging away from peak times, and meet set security standards. They come set by default to avoid charging at peak times, add a short random delay before charging starts, and the owner can change those settings.
Do
Explain smart features plainly and say the owner can change the default charging hours.
Avoid
Suggesting a charger will always charge at full speed the moment it’s plugged in, or offering non-smart units for home use.
Running costs
Running cost and savings claims
The ASA applies the CAP Code to your website and social media as well as your ads. A pence per mile figure or a saving against petrol has to be one you can back up for the typical customer reading it, and energy prices move.
Do
Name the tariff, the car’s efficiency and the date behind every figure, and keep the workings.
Avoid
Pence per mile figures based on a tariff most people can’t get, or one that’s since changed.
Green claims
Carbon and environmental claims
The CMA’s Green Claims Code expects environmental claims to be truthful, clear and complete, fair in any comparison, to consider the full life cycle where it matters, and to be backed by evidence. An electric car still has emissions from making it and from the electricity it uses, so unqualified “zero emission” claims are risky.
Since 6 April 2025 the Digital Markets, Competition and Consumers Act has let the CMA fine businesses directly for breaking consumer law, by up to 10% of global turnover.
Do
Qualify claims, such as “zero tailpipe emissions”, and show how any carbon figure was worked out.
Avoid
“Zero emission motoring”, “carbon neutral charging”, or green and eco used on their own.
Part S
Part S and new buildings
Since June 2022, Part S of the Building Regulations has required chargepoints on most new homes with parking in England, and chargepoints plus cable routes on new non-residential buildings with larger car parks. Major renovations can trigger it too. Wales and Scotland have their own rules.
Do
Explain what Part S asks for on the type of building you’re quoting, and how your install meets it.
Avoid
Calling a product “Part S compliant” on its own. Compliance depends on the installation, not just the unit.
Public charging
Public chargepoints
If you install public chargers for site hosts or operators, the Public Charge Point Regulations 2023 apply to how those chargers are run. Prices have to be shown in pence per kWh, many units need contactless payment, rapid networks must hit 99% reliability, and operators need a free 24/7 helpline and open data. The Office for Product Safety and Standards enforces them, with fines of up to £10,000 per breach per chargepoint.
Do
Be clear which duties sit with the operator and how your hardware and service help them meet them.
Avoid
Promising that a charger on its own makes a site “fully compliant”.
Certification
Authorisations, schemes and logos
Buyers look for your OZEV authorisation, membership of a competent person scheme such as NICEIC or NAPIT, and work to BS 7671 and the IET Code of Practice for EV charging equipment installation. Manufacturer approved installer badges carry weight too.
Do
Show only authorisations and approvals that are current, and link them where you can.
Avoid
Logos for schemes you’ve left, or manufacturer badges you haven’t been granted.
Finance
Finance offers
Offering monthly payments through a finance partner usually makes you a credit broker, which needs FCA authorisation, either your own or as an appointed representative. Finance promotions have their own rules, including a representative example when you mention rates or costs.
Reviews
Reviews
Fake reviews, reviews you’ve paid for without saying so and hiding negative reviews are all banned outright under the DMCC Act, and the CMA opened its first investigations into review practices in 2026. If you offer anything in return for a review, offer it for any honest review, whatever the rating, and say so.
Forms and cookies
Enquiry forms and cookies
Your quote form collects names, addresses and often photos of people’s homes. Under UK GDPR you need a privacy notice that explains what happens to that data and how long you keep the photos. Under PECR, non-essential cookies such as analytics and ad tracking need consent before they load.
Quick check
A ten-minute check of your own site
Run through these on your homepage, your grants page and your quote form. If any of them fail, that’s where to start.
If you’d rather someone else looked, our free website review covers all of the above, along with your search visibility and how well the site turns visits into enquiries. See how we approach website design for charger installers.
Sources
Sources
Checked October 2026. Rules change, so follow the links before acting.
- GOV.UK: government grants for low-emission vehicles
- The Electric Vehicles (Smart Charge Points) Regulations 2021
- The Public Charge Point Regulations 2023
- Approved Document S: infrastructure for charging electric vehicles
- CAP Code (non-broadcast advertising)
- CMA Green Claims Code
- DMCC Act consumer enforcement from 6 April 2025 (CMS)
- CMA’s first investigations into fake and misleading reviews (HSF Kramer)
- ICO guidance on cookies and similar technologies
Written by Scott Woodfield, founder of The Web Alchemist. Seventeen years building and marketing websites, nine of them agency-side.
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