What is PPC?
What is PPC?
PPC stands for “Pay Per Click“, essentially meaning that for everyone who clicks your Google ad, you pay a fee. This fee is based on an auction bid for that particular click against your competition. Unlike SEO which can take months to achieve high positions in search, PPC will deliver ads for your Gloucester based business almost instantly.
Our PPC portfolio covers a wide range of clients and industry sectors throughout Gloucester and beyond, delivering great cost per click (CPC) metrics and proven return on investment for national and local businesses.
Built different
How do we effectively manage Gloucester PPC campaigns to ensure your business gets results?
Strategic Campaign Setup:
All Gloucester PPC campaigns we run are built from the ground up with a solid, meticulously thought-out approach across all relevant mediums. Regardless of whether you’re looking at search campaigns to capture high intent prospects, display ads for effective brand awareness, or Google shopping campaigns to promote ecommerce products, we configure each ad strategy with the best ad copy, creatives and demographics to maximise your ROI.
Keyword Research:
An efficient PPC campaign for your Gloucester business starts with understanding what your target audience are actually looking for on Google. We start with conducting extensive keyword research to discover terms that will drive converting, qualified traffic to your business website, balancing search volume with conversion intent. We focus on keywords that drive revenue, not just get clicks. This ensures your marketing budget is spent on the correct audience, who are ready to buy your product/service.
Landing Page CRO:
Clicks are great, but mean nothing if they don’t convert. We will make detailed recommendations to improve your conversion rate. From headings to page content, form design to pagespeed & mobile optimisation. The aim is to create a simplistic user journey to support your visitors in achieving the result you want.
Bid Management & Budget Allocation:
By actively monitoring and adjusting your bids, we ensure the best possible results form your PPC budget. We adjust bids by utilising KPI data, assigning a higher percentage of your budget to campaigns and keywords that are actually converting, and therefore reduce budget on lesser performing keywords.
Conversion Tracking:
Tracking what you spend vs how many conversions you get is paramount to ensure your Gloucester business’s PPC campaign is performing as well as it should. By setting up robust conversion tracking across your website and configuring attribution models, we are able to provide a clear picture of which campaigns, keywords or creatives are driving actual results. We track multiple conversion types such as phone calls, form submissions and ecommerce transactions to monitor every possible point of contact.
Negative Keywords:
Wasting your budget is not conducive to delivering conversions. We consistently review your reports to spot irrelevant searches, and add negative keyword to your campaign to stop your ads showing for search terms that won’t convert. With this monitoring, the longer your Gloucester PPC campaign runs, the better it performs.
Quality Score:
Lower your cost per click by optimising your campaigns correctly. We primarily focus on improving your Quality Score through greater ad relevance, higher click through rates, and landing page improvement suggestions.
Competitor Analysis:
Successful campaigns rely on understanding your competition. We achieve this by analysing what your competitors are promoting through PPC in Gloucester, from the keywords they’re targeting to their ad messages and placements. This will help us spot opportunities they’re missing, and ensure your campaigns are optimised correctly to convert.
Ad Scheduling:
Ad campaigns convert at different rates at different times of day. We actively monitor when your target demographic is most active and likely to convert and adjust your scheduling to increase bids during peak performance times, and reduce at lesser converting times of day, ensuring your PPC budget is working hardest when it matters most.
Will I benefit from a PPC campaign?
Should your business run a PPC campaign in Gloucester?
Google Ads are fantastic for generating immediate visibility and traction, driving qualified traffic to your website through targeted audiences. We deliver your ads exclusively to people who will actually benefit your Gloucester business.
PPC is extremely helpful to generate new leads for businesses that need quick visibility. Launching a new product or service? PPC will get you almost instant visibility at the top of Google. It can be very effective where organic search rankings are oversaturated or too competitive for short-term wins, especially since they can appear above rank 1 on Google Search.
When PPC may not be right
When should I not run PPC in Gloucester?
If you’re trying to promote a service or product which has very low search volume in Gloucester, if you have extremely narrow profit margins and can’t afford to absorb the cost per conversion into the service you’re providing, or if your website is not yet optimised for conversions, PPC may not be the right marketing avenue for you.
Paid Google Ads are not a cheap way to get users to your site. They are targeted toward a specific demographic that will genuinely be interested in your service. Due to this, Google Ads can be costly for a business that runs on limited profit margins.
FAQs (No Boring Answers)
There are no “one size fits all” budgets you should be spending on PPC as it depends on your industry, competition and desired outcomes. As a rough guide, you need to budget enough to generate meaningful data to optimise your campaigns effectively. Typically, £20-30 per day for search campaigns would provide enough data for us to optimise your ROI.
Highly competitive industries such as legal services, finance or healthcare will require more budget due to the nature of the competition. We will always be up front and recommend a realistic budget based on your market, what it takes to compete effectively and what you want to get out of the campaign.
No. Your ad spend goes directly to Google. You pay them, and you pay us separately for the management fees. This means we never have our hands on your ad budget, and you can see exactly where it’s spent, why and what you get back from it. More transparency than agencies who bundle everything together in one lump payment.
Everything needed to run a successful campaign. Strategy, setup, keyword research, ad copywriting, bid management, consistent optimisation, A/B testing, conversion tracking setup, competition analysis and monthly reporting. The only “extras” you may need to pay for is ad creative design, but we can discuss this during our initial scoping call.
You’ll start seeing traffic within days of launching, however meaningful results take time. The first 4-6 weeks are about gathering usable data and testing to see what works best Real optimisation kicks in after that. Most clients see significant improvements by month 2-3. Anyone promising you instant, reliable results is lying to you.
We provide transparent reporting that shows exactly what’s happening – clicks, conversions, cost per conversion, and ROI. You’ll have access to your Google Ads account at all times to see the same data we see. No smoke and mirrors, no vanity metrics that don’t matter. If something’s not working, we’ll tell you straight.
Anyone who guarantees specific results in PPC is lying. We can’t control what people search for, whether they click or whether they buy; what we can guarantee is transparent management, ongoing optimisation, and honest communication about what’s working and what isn’t. We’ll do everything possible to make your campaigns profitable, but we won’t make promises we can’t keep.
We’ll tell you. PPC drives traffic, but if your website doesn’t convert, you’re wasting money. We provide landing page recommendations as part of our service because traffic without conversions is pointless. Sometimes the website needs work before PPC makes sense, and we’ll be upfront about that.
Google’s automation can work well, but it optimises for Google’s revenue, not necessarily your ROI. Automated bidding strategies can burn through budget fast if not monitored properly. We use automation where it makes sense, but with human oversight to ensure it’s actually working for your goals, not Google’s.
No. We work month by month because we’d rather keep you as a client by delivering results than trap you with paperwork. If you want to pause or stop, just give us 30 days notice. We’re confident enough in our work that we don’t need to lock people in.
As much or as little as you need. We send performance reports monthly, flag any urgent issues immediately, and are available by email for questions anytime. Some clients want weekly calls, others are happy with monthly check-ins. We adapt to how you prefer to work.
Yes, if you’ve got the time and inclination to learn. We can set up your campaigns properly and train you on the basics. But be realistic – effective PPC management takes hours each week. Most business owners quickly realise their time is better spent running their business, not tinkering with bid adjustments at midnight.
You own everything. We’ll hand over full access to your campaigns, share all the data and insights we’ve gathered, and ensure you or whoever takes over has everything needed to continue. We don’t hold accounts hostage. Your campaigns, your data, your business.
Probably. We work across most industries – ecommerce, professional services, trades, B2B, and local businesses. The only sectors we don’t touch are anything illegal or that we ethically can’t support. If you’re wondering whether we can help, just ask.
We’ll tell you before you waste money. During our initial consultation, we assess whether PPC makes sense for your business, budget, and market. If we don’t think you’ll get a positive return, we’ll say so. We’d rather turn down work than take campaigns that won’t deliver.
PPC gives you immediate visibility at the top of search results, but you pay for every click. SEO is organic ranking that takes months to build but costs nothing per click once you’re ranking. You need both – PPC for immediate results and testing, SEO for long-term sustainable traffic. They work best together, not as an “either or” choice.