Project Scope
John Dix Travel approached us looking to rebuild their outdated website and launch an SEO campaign to promote several keywords such as Executive Travel Gloucester that had seen little to no advertising attention. We got a call in the diary the next day to scope out the project, and from there we maintained close communication with Lee throughout the build.
On the design side, we worked within their existing colour palette whilst introducing the logo font to headers across the site giving it a more cohesive, branded feel. We also sourced a set of icons that complemented the overall aesthetic.
Although it fell outside the original project scope, we commissioned five pages of professionally written content to support their core services and give the SEO campaign a solid foundation to build from. For a business with no prior SEO history, having well structured optimised content in place from day one is essential to seeing a meaningful return on investment.
The site also required the migration of a fully bespoke ecommerce setup, originally developed by another agency. We replicated this precisely on the new build to ensure a seamless transition from an administrative standpoint, whilst taking the opportunity to refresh the front end and improve the overall user experience.
We are looking forward to a long and productive working relationship with Lee and the team at John Dix Travel.
The Challenges
The site ran a fully bespoke ecommerce setup, incorporating custom route management systems, tailored email templates and bespoke checkout functionality that had been built up over time to suit the specific operational needs of the business. Replicating all of this precisely on the new build was essential to ensure that day-to-day admin processes remained consistent for the client and that nothing was lost or broken in the transition.
Alongside this, the migration needed to move at pace. A prolonged handover period risked new orders coming in on the old site that would need to be manually ported across to the new one, a time consuming and error prone process that we were keen to avoid. By keeping the project moving efficiently and prioritising the ecommerce elements early in the build, we were able to complete the transition without any data loss or disruption to the client’s order management workflow.
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